Greening Hip-Hop: Legendary Innovators Star & Buc Wild Join Forces with Socially Responsible Start Up, Bennu, to Launch the First Eco-Friendly Hip-Hop Merchandise
New York, NY, April 2011 – Always known for staying ahead of the curve, Star & Buc Wild are again leading the way by merging hip-hop culture and the amplifying Green Wave. The visionary media personalities are partnering with Bennu, a socially responsible marketing company focused on recycling, to offer the first hip-hop merchandise with a green twist.
Star & Buc Wild and Bennu are releasing limited edition co-branded backpacks (“Greenpacks”) composed of fabric made 100% from recycled plastic bottles. Each bag keeps 20 16-oz bottles out of landfills and uses up to 70% less energy to make than material for conventional backpacks. Alarmingly, more than 30 billion plastic bottles are dumped into U.S. landfills every year.
“The goal of Star & Buc Wild is to create a diversified brand,” commented Star. “We respect the green movement and believe it’s important to incorporate a mission into our work. The Bennu team is fresh and understands why people are going green, and we support that effort.”
Ashok Kamal, Co-Founder & CEO of Bennu, added, “Star & Buc Wild have always exemplified innovation. The world is changing and demanding that we approach business in a way that considers the planet along with profit. It’s time for hip-hop culture and the green culture to evolve together.”
Along with the launch of Star & Buc Wild backpacks, which are available for sale exclusively online, plans are in place to produce Star & Buc Wild T-shirts made from recycled fabrics.
Bennu was officially launched in September 2010 by 3 recent business school graduates who come from diverse personal and professional backgrounds. The company began by selling customized backpacks to schools. In November 2010, Bennu announced that it was donating $5,000 worth of backpacks to low-income NYC students through its “Greenpacks for Great Kids” campaign.
Troi Torain and Timothy Joseph pka Star & Buc Wild have pioneered some of today’s most successful multimedia platforms. They can be heard daily as the top-rated morning show on Philadelphia’s 100.3 The Beat along with their current Internet broadcast which generates over 650,000 viewers daily on www.starandbucwild.com.
Bennu is a socially responsible product development and marketing company that completes the recycling loop. Please visit www.bennuworld.com to learn more.
This press release is presented without editing for your information only.
Full Disclosure Statement: The GREEN (LIVING) REVIEW received no compensation for any component of this article.
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