First-of-Its-Kind Platform Identifies, Qualifies and Curates the Best Independent Content Around the Important Topics of Eco and Sustainability
SAN FRANCISCO, CA, March 2011: Federated Media Publishing, the leader in powering the best of the Independent Web at scale, today announced the launch of EcoPressed. This new venture was created in partnership with one of the largest online blogging platforms, WordPress.com, with initial content partner GE and interactive marketing agency Beeby Clark+Meyler.
EcoPressed signals a first-of-its-kind opportunity for a corporate partner to highlight hand-picked content from WordPress.com’s top users blended with Federated Media’s premium professional blog talent. It also gives independent content producers far greater exposure and the ability to join the eco conversation alongside millions of passionate readers.
The EcoPressed experience will source material from over 30 million content producers and informational resources highlighting the most relevant conversations taking place on the independent web. It will also incorporate content from GE’s ecomagination initiative, making EcoPressed the one-stop destination for consumers to get the latest news, topics and trends on innovation, sustainability and energy initiatives.
Please learn more at http://EcoPressed.com/
“We are thrilled to be working with GE, Beeby Clark+Meyler and Automattic/WordPress.com to help introduce a deeper conversational element to the impressive ecomagination project,” said Deanna Brown, chief executive officer.
“Additionally, we expect this to be the first in a variety of different Presses that we will introduce to spark conversation between brands and consumers.”
“This site is a perfect fit with our ecomagination initiatives and commitment to advanced technology,” said Judy Hu, Global Executive Director, Advertising and Brand at GE. “It’s a way for us to engage with a new platform that will drive conversations around energy issues.”
“Being able to augment the other work we are doing for GE with a robust platform like EcoPressed really allows us to engage eco interested consumers with our brand message across the best of the independent web like never before,” said Michael Clark, principal, Beeby Clark+Meyler.
“Thousands of passionate and knowledgeable bloggers write about eco-related topics on WordPress.com every day and EcoPressed allows us to showcase their work,” said Toni Schneider, chief executive officer, Automattic. “We look forward to working with Federated Media and a variety of other major brands to introduce more sites to cover topic areas like this one.”
GE (NYSE: GE) is a diversified infrastructure, finance and media company taking on the world’s toughest challenges. From aircraft engines and power generation to financial services, medical imaging and television programming. GE operates in more than 100 countries and employs about 300,000 people worldwide. For more information, visit the company’s Web site at www.ge.com.
Beeby Clark+Meyler is an award winning digital marketing agency offering strategy, creative, digital & social media, and search marketing services that drive measurable brand, acquisition, loyalty and customer service results for leading marketers. Beeby Clark+Meyler is proud to have relationships with such clients as GE, Allconnect, Broadway.com, illy caffe, Pierre Deux, and Weight Watchers. Please visit www.beebyclarkmeyler.com to learn more.
Automattic offers a network of web services for online publishers including WordPress.com, VIP hosting and support, Akismet, Polldaddy, IntenseDebate, Gravatar, and more. The Automattic network attracts over half a billion worldwide unique visitors every month. Visit automattic.com [http://automattic.com/] to learn more.
Federated Media Publishing powers the best of the Independent Web at scale. We believe that the majority of meaningful engagements across digital media occur via high-quality independent sites and services. These sites leverage top digital talent to attract influential audiences who together create meaningful dialogue. Brands benefit from improved loyalty and increased sales when they become part of this authentic experience. Learn more at www.federatedmedia.net.
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Source: Federated Media Publishing
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