Approximately 36 hours after a tornado struck Joplin, MO, on May 26th, 2011, the Surdex Corporation flew and produced 3” resolution imagery for use by the public and responders. While this an excellent example of a corporation leaning forward for the public good, lets hope this type of immediate data collection becomes a routine (funded) response practice in the years going forward (on call, preplanned mission), rather than something that is slowed down by administrative hurdles in the aftermath of a disaster.